In a competitive real estate landscape where brand perception and consumer trust can determine whether a lead converts or a listing gets signed, one name that has achieved a high level of brand recognition with Canadian households is REMAX. Don Kottick, President of REMAX Canada, emphasizes the importance of intentional outreach in achieving this: “Being the most trusted real estate brand in Canada¹ isn’t something that happens by accident. It’s built through consistent action, market leadership and a focus on long-term relationships.” Following that strategy, REMAX has built a reputation as a household name through smart marketing, national outreach and community-driven initiatives that resonate with Canadians.

This strong connection is a key reason REMAX holds the #1 market share in Canada.² The brand’s strength is reinforced by measurable results, with its network home to some of the country’s most productive agents.

Visibility Through Smart, Modern Marketing

One of the clearest advantages of the REMAX model is its marketing engine. From coast to coast, REMAX campaigns are seen in traditional media and digital ad spaces. The brand’s presence is consistently bold, clear and cohesive, to keep REMAX top of mind with buyers and sellers.

For example, remax.ca is Canada’s #1 real estate franchisor website.³ This means the platform not only promotes listings; it creates opportunities. According to internal data, the site received over 65 million listing views in 2024⁴, offering an impressive level of traffic. The site functions as a reliable digital hub to consistently increase visibility for listings and support the goals of REMAX agents.

Meanwhile, national advertising campaigns are adapted to meet changing consumer expectations and interests, blending traditional media with more targeted, contemporary messaging. Additionally, strategic partnerships and consumer contests extend campaign reach, visibility, and diversify the audience, attracting consumers from various walks of life.

Building Presence Through Purposeful Community Contributions

In an industry where transactions can sometimes overshadow relationships, REMAX has emphasized giving back. “Giving back is an important part of our culture, rooted in a commitment to supporting the communities where we live and serve,” comments Kottick.

Partnering with organizations like Children’s Miracle Network^Ⓡ, the brand has raised millions of dollars in support of pediatric care across Canada. Through its Miracle Home program, participating agents donate a portion of their commissions to local children’s hospitals, making each sale part of something bigger.

Among other outreach programs that REMAX champions, Treat Accessibly supports inclusive trick-or-treating for children with disabilities. Kottick notes, “Treat Accessibly began as a grassroots idea and became a national program because it reflected values of inclusivity and community connection that we saw across our offices.” The company also runs the long-standing REMAX Quest for Excellence scholarship program for graduating high school students, which not only provides financial assistance but also recognizes students who are dedicated to their communities and driven by a passion for leadership. These are just some of the tangible ways the brand maintains a positive, values-driven presence in neighbourhoods across the country.

Born out of a desire to help the communities REMAX agents live and work in, these efforts also boost the company’s reputation through media mentions and social sharing, while REMAX agents become bigger parts of their neighbourhoods. Visibility through goodwill builds a different kind of trust, one rooted in purpose and authenticity.

Earning Trust, Powered by People

REMAX was named the most reputable real estate company in Canada in Leger’s 2024 Reputation Study⁵; this notable distinction reflects the efforts of its people across every level of the organization. This reputation provides validation, but also actively attracts new agents and staff who align with the brand’s values and standards.

However, trust must be earned and reinforced continually. Kottick emphasizes, “Trust is reinforced by visibility, consistency and results, and our brand is structured to deliver on all three.” The brand’s legacy of performance, paired with forward-thinking marketing and strong community presence, helps cement REMAX agents as the #1 most trusted agents in Canada year after year.¹

Because real estate is an intensely personal business, the human side of the brand matters. The more the public sees REMAX as an organization that supports families, communities and inclusive access to housing, the more it humanizes the work done by its representatives. That trust carries through to individual offices and agents, shaping how clients experience every interaction.

Evolving With the Market

In a rapidly shifting real estate landscape, relevance is a moving target. Consumer expectations, digital trends and demographic shifts mean that what worked ten years ago, or even last year, may not resonate today. Kottick stresses that REMAX understands the importance of ongoing adaptation and growth. “We don’t take market leadership for granted. Evolving with technology, design, and consumer behaviour is central to our long-term strategy. Our brand remains modern because we constantly evaluate what works, where the market is headed and how to stay ahead of the curve.”

REMAX remains focused on introducing innovative solutions, leveraging AI-driven technology and delivering forward-thinking messaging, establishing itself as a leading voice in Canadian real estate.

Initiatives such as improving the user experience on remax.ca, investing in data-driven marketing or expanding its charitable footprint help the brand grow and highlight its responsiveness. These behind-the-scenes efforts have a visible impact, signalling to the broader public that REMAX is a brand that evolves with intention, stays current and remains closely aligned with what matters most to its clients.

Agents can enjoy being backed by a brand that is continuing to be relevant and trustworthy in the eyes of the public. That alignment makes it easier for agents to demonstrate value, earn confidence and build lasting client relationships; it strengthens trust before the first meeting, making it easier for them to open conversations, win business and deliver results in a way that feels both personal and professional.
Real estate professionals interested in learning more about how REMAX helps support agent success through brand strength, technology and national visibility can visit the REMAX website.

Each REMAX office is independently owned and operated.

1 Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019, and 2017.
2 Based on residential transaction sides.
3 ComScore Media Metrix®. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. All data is based on real estate franchise brands in Canada.
4 Google Analytics and internal data. Unique visits and average reach exclude Quebec data. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. All data is based on real estate franchise brands in Canada.
5 Based on Leger’s 2025 Reputation Study, which provides a complete sector analysis of reputation for 326 companies in Canada. Data was collected from November 14, 2024, to January 20, 2025.